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In the world of market research, obtaining accurate and insightful data is essential for making informed business decisions. A sometimes overlooked but highly valuable tool in this process is transcription services. Transcription services transform audio recordings into written text, enabling researchers to analyse and extract meaningful insights more efficiently. In this blog post, we will […]
Tag: transcription
6 Reasons to Use Qualitative Research Transcription Services
When conducting qualitative research, a market research transcription company can help you record, review and analyse your data. Whether you are conducting in-depth interviews, focus group sessions or using one of the other many qualitative research methods, having a written record of what has been said is very valuable. Below, we share six reasons why […]
How transcribing podcasts improves their inclusivity
The growth of podcasts has been astounding over the last few years, going from 274.8 million users in 2019 to a predicted 424.2 million users in 2022. Furthermore, podcasting is projected to become a $94.88 billion industry by 2028. You can pretty much find a podcast on anything these days; news, sports, health and […]
What Are the Different Types of Transcription?
Transcription is the process of converting speech, often in an audio or video file, to text. It is used for many purposes, such as transcribing interviews or focus group sessions for analysis or creating subtitles for video dialogue. There are three standard types of transcription, with each being useful in different scenarios. This blog explains […]
How to Get High-Quality Transcription for Your Research Projects
Transcription is the process of turning spoken words into written text. At first glance, it may seem straightforward. However, high-quality transcription is quite a skill to master, one which can sometimes take years to perfect. Furthermore, it is not just the skills of the transcribers that affect how the written data is produced. Other variables […]
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