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Marketing is essential to almost every business, enabling companies to reach new audiences and effectively promote their products and services. In a world that is becoming increasingly global, these audiences extend across borders and language barriers, so engaging them requires marketing translation (also known as transcreation). However, translating marketing messages across cultures can be a […]
Tag: transcreation
Why marketing specialist translators can help boost your global engagement
When creating a marketing campaign, teams can often spend hours perfecting the copy so that it resonates effectively with their target audience and drives the required action. When translating a marketing campaign into other markets, many fail to realise that the same care and attention need to go into the translated copy and overlook the […]
Multilingual Email Marketing: How to Get International Sales
Some people may think that with social media constantly vying for our attention these days, email may be ‘off-trend’. But that could be misguided. In fact, according to EarthWeb, 333.2 billion emails are being sent per day in 2022 or 3.5 million per second! It’s a cost-efficient method of communication for businesses, and with 99% […]
How Transcreation Can Help Your Growth in Global Markets
If you are looking to engage global audiences, then providing content in the native language of your target market is crucial. In the research series ‘Can’t Read, Won’t Buy’, 65% of global consumers preferred content in their own language, and 40% would not buy in other languages. However, word-for-word translation is not enough. […]
How localisation can improve sales in e-commerce
With the acceleration of digitalisation, in part due to the pandemic, e-commerce sales have hit an all-time high and have become an indispensable part of the global retail industry. In 2021, retail e-commerce sales reached approximately 4.9 trillion USD worldwide, forecast to grow by an incredible 50% to 7.4 trillion USD by 2025, making up […]
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