Tag: qualitative market research

Why high-quality language services for qualitative market research are critical for valid results

Why high-quality language services for qualitative market research are critical for valid results feedback

Qualitative market research digs deeper into the why and how behind consumers’ responses. By collecting and analysing open-ended responses and conversations, researchers can understand respondents’ motivations and feelings on their product, service or strategy, which helps to draw conclusions and inform business strategies. But what is the role of language services for qualitative market research? […]

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