Tag: market research

The Comprehensive Guide to eCommerce Globalisation Services

The Comprehensive Guide to eCommerce Globalisation Services global ecommerce

Expanding your eCommerce business into new international markets is like embarking on a grand voyage. It requires precise navigation, an understanding of local cultures, and a toolkit designed to adapt your offerings to new audiences. For eCommerce businesses aiming for global reach, specialised eCommerce globalisation services, such as translation and localisation, multi-market research, and digital […]

Content Analysis: The Key to Understanding Customer Needs

Content Analysis: The Key to Understanding Customer Needs market research

In the ever-evolving landscape of business, understanding your customers is paramount. Brands are constantly seeking ways to gain deeper insights into their customers’ needs, preferences, and behaviours. One powerful tool in this quest is content analysis. At Mission Translate, multilingual content analysis is one of our core services. In this blog, we’ll shine a light […]

Why localisation is vital when conducting multi-market qualitative research

Why localisation is vital when conducting multi-market qualitative research communication, interview, research

When carrying out multi-market qualitative research, localisation is a critical component that cannot be ignored. This process involves adapting research materials, methods, and approaches to the cultural and linguistic context of each market under study. Failure to localise research can lead to inaccurate data, missed opportunities, and a lack of cultural understanding that can hinder […]

6 Reasons to Use Qualitative Research Transcription Services

6 Reasons to Use Qualitative Research Transcription Services headphones, audio

When conducting qualitative research, a market research transcription company can help you record, review and analyse your data. Whether you are conducting in-depth interviews, focus group sessions or using one of the other many qualitative research methods, having a written record of what has been said is very valuable. Below, we share six reasons why […]

How survey translation services in the UK can support your market research

How survey translation services in the UK can support your market research survey, market research

Survey translation services in the UK can help you get a complete and accurate understanding of your target market’s response to your products and services, wherever in the world they are based. In this blog, we take a closer look at what survey translation is, how it can help you grow your business and why […]

Let’s talk about coding for market research open-ends

Let’s talk about coding for market research open-ends coding, code

When most people think about coding, building websites or apps often springs to mind, where the language used to ‘talk’ to computers is mind-boggling to most of us not directly involved in IT. But coding can also be used for processing data, known as survey coding. It doesn’t always have to be highly technical and […]

Content analysis: Exploring the different analysis stages and reporting options

Content analysis: Exploring the different analysis stages and reporting options research

When brands or organisations wish to uncover perceptions, themes or patterns in the market, they often employ content analysis. This popular market research method can be qualitative or quantitative, collecting data from written, visual or verbal sources. In our previous blog, you can learn more about the various benefits these types of content analysis provide. […]

Discover the Incredible Potential of Social Listening

Discover the Incredible Potential of Social Listening social media, AI

Traditional data collection methods for a research project include focus groups, in-depth interviews and surveys. But in today’s digital world, dominated by social media, there’s a new way to explore what your audience thinks – social listening.   With over 3.6 billion users worldwide, social media provides an excellent tool for brands to engage with […]

4 Top Market Research Myths Dispelled

4 Top Market Research Myths Dispelled market research, insights

In today’s digital world, you can collect data on almost anything. When market research is employed to gather and analyse it correctly, it’s invaluable in guiding businesses in their strategies, whether that’s developing a new product or creating a marketing campaign. However, various commonly held myths mean that some people remain hesitant to include market […]

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