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Qualitative market research digs deeper into the why and how behind consumers’ responses. By collecting and analysing open-ended responses and conversations, researchers can understand respondents’ motivations and feelings on their product, service or strategy, which helps to draw conclusions and inform business strategies. But what is the role of language services for qualitative market research? […]
Tag: market research translation
The Specialist Skills of Market Research Translation
Translation work requires much more than simply an ability to write and understand two different languages and is a skill that can take years to master. In fact, most translators will choose to specialise in one particular field to hone their skills. When working on market research translation, the skills and qualities required are much […]
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