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In 2022, around 1.5 billion people worldwide currently speak English, just a bit more than the number of Mandarin Chinese speakers (at 1.1 billion). However, unlike many other languages, the percentage of native speakers is surprisingly low – at around 400 million. It can be easy to fall into the trap of thinking it’s […]
Tag: localisation
Dubbing or Voice-Overs: What’s the Difference?
Video content has never been more popular or more widely consumed. According to HubSpot, 86% of businesses used video as a marketing tool in 2021, increasing slightly from 85% in 2020. However, this makes standing out even more challenging. It’s commonly recognised that personalised content gains better engagement, and localising your videos for the […]
5 Top Movie Localisation Fails
Foreign films and series have become increasingly popular over the last few years, from the Korean movie ‘Parasite’ being the first non-English film to win the Oscar for Best Picture in 2020, to the multi-award-winning and highly acclaimed series ‘Squid Game’. Maybe it was the lockdowns that created a need to seek escape to another […]
Why Spanish localisation is relevant for US companies
More than 500 million people worldwide speak Spanish. It is the official language in 21 countries and a significant minority language in four more territories, including the USA. These stats alone should make Spanish localisation a priority for any company looking to grow its reach. However, in this blog, we take a closer look at […]
How localisation can improve sales in e-commerce
With the acceleration of digitalisation, in part due to the pandemic, e-commerce sales have hit an all-time high and have become an indispensable part of the global retail industry. In 2021, retail e-commerce sales reached approximately 4.9 trillion USD worldwide, forecast to grow by an incredible 50% to 7.4 trillion USD by 2025, making up […]
5 Valentine’s Day Traditions from Around the World
The 14th of February is more than just exchanging cards and gift flowers with your loved one. Around the globe, we can find a variety of different and meaningful traditions with a historical origin that people still celebrate today. Read on below to learn more about these incredible Valentine’s customs. Mr Jack Valentine, England Every […]
What Is Localisation, and Why Is It Important When Communicating With Different Global Markets?
If you’re a regular user of translation services or work in different markets worldwide, you may have come across the term ‘localisation’ quite frequently, but still be unsure about what it actually is. You may also wonder why it’s important. Surely, if you translate your content into the appropriate language, that’s enough, right? In our […]
Mardi Gras, Shrove Tuesday and the End of Carnival: The Importance of Localisation
Did you know that all these different festivities are all linked to the same day? They all mark the lead-up to the following day, Ash Wednesday. This day is the first day of Lent, a Christian period based on penitence and sacrifice that lasts until Easter. Depending on which country we are referring to, we […]
Why Is Localisation Important?
Working in the translation industry, we use the term localisation frequently. However, it has come to our attention that, outside of our industry, it may not be a term that is widely understood. This article aims to answer the question, ‘What is localisation?’ and share why it is crucial when considering your global communication. What […]
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