Tag: global marketing

How Transcreation Can Help Your Growth in Global Markets

How Transcreation Can Help Your Growth in Global Markets global marketing, social media

If you are looking to engage global audiences, then providing content in the native language of your target market is crucial. In the research series ‘Can’t Read, Won’t Buy’, 65% of global consumers preferred content in their own language, and 40% would not buy in other languages.   However, word-for-word translation is not enough.   […]

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