タグ: survey coding

Let’s talk about coding for market research open-ends

Let’s talk about coding for market research open-ends coding, code

When most people think about coding, building websites or apps often springs to mind, where the language used to ‘talk’ to computers is mind-boggling to most of us not directly involved in IT. But coding can also be used for processing data, known as survey coding. It doesn’t always have to be highly technical and can be really useful for market researchers. Here’s how:   What is survey coding? In its simplest form, survey coding is the process of categorising open-end responses to a question into specific groups. Having this information organised enables further analysis similar to that done with quantitative data.   You can complete survey coding manually, although […]

jaJapanese