タグ: language services for qualitative market research

Why high-quality language services for qualitative market research are critical for valid results

Why high-quality language services for qualitative market research are critical for valid results feedback

Qualitative market research digs deeper into the why and how behind consumers’ responses. By collecting and analysing open-ended responses and conversations, researchers can understand respondents’ motivations and feelings on their product, service or strategy, which helps to draw conclusions and inform business strategies. But what is the role of language services for qualitative market research?   When seeking to gain this information from global target markets, high-quality language services are needed to support qualitative market research methods. Below, we explore why the quality of language services is vital for delivering valid results from your qualitative market research studies. How do language services support qualitative market research?   Qualitative market research […]

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