カテゴリー: マーケティング

Why marketing specialist translators can help boost your global engagement

Why marketing specialist translators can help boost your global engagement global flags

When creating a marketing campaign, teams can often spend hours perfecting the copy so that it resonates effectively with their target audience and drives the required action. When translating a marketing campaign into other markets, many fail to realise that the same care and attention need to go into the translated copy and overlook the need for marketing specialist translators.   This week’s blog explains why marketing specialist translators are so important when creating global campaigns and how they can be the difference in boosting your global engagement or seeing your campaign flop!     Why high-quality translation is essential in global marketing   It is widely recognised that consumers […]

Why desktop publishing has an important role in translation services

Why desktop publishing has an important role in translation services design

Translation services are all about text, right? Clients provide the written information, and partners, like Mission Translate, simply translate it into the target language?   That is true to a certain extent, but much more is involved when translating files for a new market. And one consideration is desktop publishing or DTP.   In this blog, we share what role DTP plays in delivering a ready-to-use, localised product for clients and the advantages of engaging your translation partner in this process rather than doing it in-house.   Why is DTP needed when translating documents? DTP is used for editing and rendering the design of a document. Using programs such as […]

How Transcreation Can Help Your Growth in Global Markets

How Transcreation Can Help Your Growth in Global Markets global marketing, social media

If you are looking to engage global audiences, then providing content in the native language of your target market is crucial. In the research series ‘Can’t Read, Won’t Buy’, 65% of global consumers preferred content in their own language, and 40% would not buy in other languages.   However, word-for-word translation is not enough.   It will not deliver the same effect in another language, particularly when translating marketing copy, and can leave readers confused. Instead, opt for a process known as transcreation to engage global audiences successfully. Read on to discover precisely what this term means and why it is essential for your business when targeting international markets.   […]

How localisation can improve sales in e-commerce

How localisation can improve sales in e-commerce e-commerce, retail

With the acceleration of digitalisation, in part due to the pandemic, e-commerce sales have hit an all-time high and have become an indispensable part of the global retail industry. In 2021, retail e-commerce sales reached approximately 4.9 trillion USD worldwide, forecast to grow by an incredible 50% to 7.4 trillion USD by 2025, making up 24.5% of total global retail.   More and more consumers have adapted to shopping online and enjoying the benefits of being able to get what they want without having to leave their homes. E-commerce is great for businesses too. Fewer set-up costs and overheads, combined with access to markets worldwide, mean companies can engage consumers […]

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