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If you want to expand your brand’s reach into new international markets, partnering with established advertising translation services will be critical in making this a success. Cultural sensitivity is a vital aspect that you need to get right to engage your global audiences and build your brand reputation effectively, and having the expertise to guide you makes the process a whole lot easier. In this blog, we’ll explore how professional advertising translation services can be your ultimate ally in navigating the diverse cultural landscape and ensuring your message resonates authentically with your global audience. Understanding the Importance of Cultural Sensitivity When it comes to advertising, cultural sensitivity means acknowledging and […]
カテゴリー: マーケティング
A Step-by-Step Guide to Choosing the Right Marketing Translation Services in the UK
When it comes to expanding your business globally, your communication strategy can make or break your success in new markets. Marketing translation services will play a vital role in engaging these global audiences, where the language and culture may differ significantly from your native clientele. With the UK being a longstanding hub of international business, finding the right marketing translation agency is essential for achieving success. In our step-by-step guide, we will walk you through the process of selecting the best professional translation services provider in the UK for your requirements, exploring key aspects such as expertise in creative localisation (or transcreation), quality standards and reliability. Understanding the importance of […]
Beyond Words: Navigating the Challenges of Marketing Translation
Marketing is essential to almost every business, enabling companies to reach new audiences and effectively promote their products and services. In a world that is becoming increasingly global, these audiences extend across borders and language barriers, so engaging them requires marketing translation (also known as transcreation). However, translating marketing messages across cultures can be a challenging task. While language is a crucial component of communication, more is needed to convey a message accurately, especially in a cross-cultural context. In this blog, we will explore the nuances of translating marketing messages across cultures and the obstacles that often come with it. Cultural Context Matters One of the primary challenges marketing translation […]
How survey translation services in the UK can support your market research
Survey translation services in the UK can help you get a complete and accurate understanding of your target market’s response to your products and services, wherever in the world they are based. In this blog, we take a closer look at what survey translation is, how it can help you grow your business and why translation accuracy is critical for achieving the best results for your market research. What is survey translation? Market surveys are used as tools to gather crucial feedback from target markets on a brand’s products or services. By understanding their audiences’ requirements, responses and opinions, brands can improve user experience, develop business opportunities, guide marketing strategies […]
Why marketing specialist translators can help boost your global engagement
When creating a marketing campaign, teams can often spend hours perfecting the copy so that it resonates effectively with their target audience and drives the required action. When translating a marketing campaign into other markets, many fail to realise that the same care and attention need to go into the translated copy and overlook the need for marketing specialist translators. This week’s blog explains why marketing specialist translators are so important when creating global campaigns and how they can be the difference in boosting your global engagement or seeing your campaign flop! Why high-quality translation is essential in global marketing It is widely recognised that consumers […]
Why desktop publishing has an important role in translation services
Translation services are all about text, right? Clients provide the written information, and partners, like Mission Translate, simply translate it into the target language? That is true to a certain extent, but much more is involved when translating files for a new market. And one consideration is desktop publishing or DTP. In this blog, we share what role DTP plays in delivering a ready-to-use, localised product for clients and the advantages of engaging your translation partner in this process rather than doing it in-house. Why is DTP needed when translating documents? DTP is used for editing and rendering the design of a document. Using programs such as […]
Multilingual Email Marketing: How to Get International Sales
Some people may think that with social media constantly vying for our attention these days, email may be ‘off-trend’. But that could be misguided. In fact, according to EarthWeb, 333.2 billion emails are being sent per day in 2022 or 3.5 million per second! It’s a cost-efficient method of communication for businesses, and with 99% of email users checking their inbox at least once a day, it’s a great way to generate interest. Equally, email marketing to your global target audiences can be an excellent way to raise awareness and boost sales. So, what do you need to know when creating a successful multilingual email marketing campaign? Below, we share […]
How Transcreation Can Help Your Growth in Global Markets
If you are looking to engage global audiences, then providing content in the native language of your target market is crucial. In the research series ‘Can’t Read, Won’t Buy’, 65% of global consumers preferred content in their own language, and 40% would not buy in other languages. However, word-for-word translation is not enough. It will not deliver the same effect in another language, particularly when translating marketing copy, and can leave readers confused. Instead, opt for a process known as transcreation to engage global audiences successfully. Read on to discover precisely what this term means and why it is essential for your business when targeting international markets. […]
How localisation can improve sales in e-commerce
With the acceleration of digitalisation, in part due to the pandemic, e-commerce sales have hit an all-time high and have become an indispensable part of the global retail industry. In 2021, retail e-commerce sales reached approximately 4.9 trillion USD worldwide, forecast to grow by an incredible 50% to 7.4 trillion USD by 2025, making up 24.5% of total global retail. More and more consumers have adapted to shopping online and enjoying the benefits of being able to get what they want without having to leave their homes. E-commerce is great for businesses too. Fewer set-up costs and overheads, combined with access to markets worldwide, mean companies can engage consumers […]
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