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How survey translation services in the UK can support your market research

How survey translation services in the UK can support your market research survey, market research

Survey translation services in the UK can help you get a complete and accurate understanding of your target market’s response to your products and services, wherever in the world they are based. In this blog, we take a closer look at what survey translation is, how it can help you grow your business and why translation accuracy is critical for achieving the best results for your market research. What is survey translation? Market surveys are used as tools to gather crucial feedback from target markets on a brand’s products or services. By understanding their audiences’ requirements, responses and opinions, brands can improve user experience, develop business opportunities, guide marketing strategies […]

Why high-quality language services for qualitative market research are critical for valid results

Why high-quality language services for qualitative market research are critical for valid results feedback

Qualitative market research digs deeper into the why and how behind consumers’ responses. By collecting and analysing open-ended responses and conversations, researchers can understand respondents’ motivations and feelings on their product, service or strategy, which helps to draw conclusions and inform business strategies. But what is the role of language services for qualitative market research?   When seeking to gain this information from global target markets, high-quality language services are needed to support qualitative market research methods. Below, we explore why the quality of language services is vital for delivering valid results from your qualitative market research studies. How do language services support qualitative market research?   Qualitative market research […]

Let’s talk about coding for market research open-ends

Let’s talk about coding for market research open-ends coding, code

When most people think about coding, building websites or apps often springs to mind, where the language used to ‘talk’ to computers is mind-boggling to most of us not directly involved in IT. But coding can also be used for processing data, known as survey coding. It doesn’t always have to be highly technical and can be really useful for market researchers. Here’s how:   What is survey coding? In its simplest form, survey coding is the process of categorising open-end responses to a question into specific groups. Having this information organised enables further analysis similar to that done with quantitative data.   You can complete survey coding manually, although […]

Content analysis: Exploring the different analysis stages and reporting options

Content analysis: Exploring the different analysis stages and reporting options research

When brands or organisations wish to uncover perceptions, themes or patterns in the market, they often employ content analysis. This popular market research method can be qualitative or quantitative, collecting data from written, visual or verbal sources. In our previous blog, you can learn more about the various benefits these types of content analysis provide. In this blog, we share our guide on the different analysis stages and reporting options you can employ for your research project.   Qualitative analysis A popular data collection method for qualitative studies is IDIs (in-depth interviews). However, you could also apply the approaches described below to other methods, such as focus group sessions.   […]

Discover the Incredible Potential of Social Listening

Discover the Incredible Potential of Social Listening social media, AI

Traditional data collection methods for a research project include focus groups, in-depth interviews and surveys. But in today’s digital world, dominated by social media, there’s a new way to explore what your audience thinks – social listening.   With over 3.6 billion users worldwide, social media provides an excellent tool for brands to engage with their target markets. However, all this activity also provides a rich source of information for brands to learn about their audiences, too, and this is where social listening plays a role.   Below, we share what social listening is and how to maximise its value for your research.   What is social listening? Social listening […]

Why moderation matters

Why moderation matters feedback, group

Moderation, the term used for directing a focus group session to ensure it achieves its objectives, plays a critical role in obtaining high-quality, relevant data for your research. And the person conducting the moderation needs specific skills.   In this blog, we look more closely at what moderation is, why its role is so important in research studies and how to ensure it supports successful data collection.   What exactly is moderation? For those working in market research, the term moderation will likely be pretty familiar to you. However, outside of these circles, its definition may be less clear.   Moderation is generally used during focus group sessions, where data […]

4 Top Market Research Myths Dispelled

4 Top Market Research Myths Dispelled market research, insights

In today’s digital world, you can collect data on almost anything. When market research is employed to gather and analyse it correctly, it’s invaluable in guiding businesses in their strategies, whether that’s developing a new product or creating a marketing campaign. However, various commonly held myths mean that some people remain hesitant to include market research in their business processes. Today, we’re dispelling four of these top myths to highlight how market research is a worthwhile and valuable investment for your business. 1) Market research can’t tell us anything we don’t already know about our customers “We know our customers. We communicate with them every day. Market research can’t tell […]

Discover the Benefits of In-Language Content Analysis

Discover the Benefits of In-Language Content Analysis

Content analysis forms a core part of the market research process for many projects, but what exactly does it involve, what benefits does it offer, and what value can a company, like Mission Translate, add? We answer all these questions and more as we give our lowdown on content analysis. What exactly is content analysis? Content analysis is the systematic process of collecting data to identify patterns or themes or answer research questions. The information from which this data is collected could be: written (e.g., newspapers, journals or publications) oral (e.g., recorded interviews or focus group sessions) visual (e.g., videos, photographs or images) Often content research is qualitative, meaning the […]

How to Elevate Your Supplier Relationships to Genuine, Trusted Partnerships

How to Elevate Your Supplier Relationships to Genuine, Trusted Partnerships

Can a client-supplier relationship go much further than a standard, transactional experience? Is it possible to elevate these relationships to genuine, trusted partnerships, where the two parties collaborate with shared enthusiasm and commitment to achieving mutual goals?   At Mission Translate, we know it’s possible because we’ve experienced it. And we’ve also seen the substantial benefits it provides for both parties when the initial effort is put into making these partnerships a reality.   This blog is based on a presentation we shared at Quirks London 2021, where our non-executive director, Danny Russell, revealed the benefits of these genuine, trusted partnerships and our exclusive model we’ve developed to help achieve […]

How to Get High-Quality Transcription for Your Research Projects

How to Get High-Quality Transcription for Your Research Projects

Transcription is the process of turning spoken words into written text. At first glance, it may seem straightforward. However, high-quality transcription is quite a skill to master, one which can sometimes take years to perfect. Furthermore, it is not just the skills of the transcribers that affect how the written data is produced. Other variables alter how the transcription process is approached and the finished result. Mission Translate explains these factors and explores how their impact can reach much further.   The skills required to produce high-quality transcriptions Alongside exceptional, attentive listening ability and top-notch typing skills, to create high-quality transcriptions, transcribers need an in-depth knowledge of the language spoken, […]

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