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In the world of market research, obtaining accurate and insightful data is essential for making informed business decisions. A sometimes overlooked but highly valuable tool in this process is transcription services. Transcription services transform audio recordings into written text, enabling researchers to analyse and extract meaningful insights more efficiently. In this blog post, we will explore the significant value that transcription services can bring to your market research projects. Transcription services for market research: when are they required? When conducting market research projects, there are several instances where you’ll find transcription services to be particularly beneficial. For example, focus group discussions and in-depth interviews often involve audio recordings for capturing […]
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Why localisation is vital when conducting multi-market qualitative research
When carrying out multi-market qualitative research, localisation is a critical component that cannot be ignored. This process involves adapting research materials, methods, and approaches to the cultural and linguistic context of each market under study. Failure to localise research can lead to inaccurate data, missed opportunities, and a lack of cultural understanding that can hinder strategy and decision-making. In this blog post, we’ll take a closer look at how including localisation in your multi-market qualitative research will help you gain more valid insights that support better market strategy, product success and global business growth. Localising your research materials for more meaningful responses In multi-market qualitative research, materials such as interview […]
6 Reasons to Use Qualitative Research Transcription Services
When conducting qualitative research, a market research transcription company can help you record, review and analyse your data. Whether you are conducting in-depth interviews, focus group sessions or using one of the other many qualitative research methods, having a written record of what has been said is very valuable. Below, we share six reasons why you should use qualitative research transcription services for your research projects and how they can help you gain high-quality, actionable insights. Why use qualitative research transcription services? A market research transcription company can offer excellent value to a research project when providing data transcription services. Here are six example of how: 1) It provides a […]
How survey translation services in the UK can support your market research
Survey translation services in the UK can help you get a complete and accurate understanding of your target market’s response to your products and services, wherever in the world they are based. In this blog, we take a closer look at what survey translation is, how it can help you grow your business and why translation accuracy is critical for achieving the best results for your market research. What is survey translation? Market surveys are used as tools to gather crucial feedback from target markets on a brand’s products or services. By understanding their audiences’ requirements, responses and opinions, brands can improve user experience, develop business opportunities, guide marketing strategies […]
Why high-quality language services for qualitative market research are critical for valid results
Qualitative market research digs deeper into the why and how behind consumers’ responses. By collecting and analysing open-ended responses and conversations, researchers can understand respondents’ motivations and feelings on their product, service or strategy, which helps to draw conclusions and inform business strategies. But what is the role of language services for qualitative market research? When seeking to gain this information from global target markets, high-quality language services are needed to support qualitative market research methods. Below, we explore why the quality of language services is vital for delivering valid results from your qualitative market research studies. How do language services support qualitative market research? Qualitative market research […]
Let’s talk about coding for market research open-ends
When most people think about coding, building websites or apps often springs to mind, where the language used to ‘talk’ to computers is mind-boggling to most of us not directly involved in IT. But coding can also be used for processing data, known as survey coding. It doesn’t always have to be highly technical and can be really useful for market researchers. Here’s how: What is survey coding? In its simplest form, survey coding is the process of categorising open-end responses to a question into specific groups. Having this information organised enables further analysis similar to that done with quantitative data. You can complete survey coding manually, although […]
Content analysis: Exploring the different analysis stages and reporting options
When brands or organisations wish to uncover perceptions, themes or patterns in the market, they often employ content analysis. This popular market research method can be qualitative or quantitative, collecting data from written, visual or verbal sources. In our previous blog, you can learn more about the various benefits these types of content analysis provide. In this blog, we share our guide on the different analysis stages and reporting options you can employ for your research project. Qualitative analysis A popular data collection method for qualitative studies is IDIs (in-depth interviews). However, you could also apply the approaches described below to other methods, such as focus group sessions. […]
Discover the Incredible Potential of Social Listening
Traditional data collection methods for a research project include focus groups, in-depth interviews and surveys. But in today’s digital world, dominated by social media, there’s a new way to explore what your audience thinks – social listening. With over 3.6 billion users worldwide, social media provides an excellent tool for brands to engage with their target markets. However, all this activity also provides a rich source of information for brands to learn about their audiences, too, and this is where social listening plays a role. Below, we share what social listening is and how to maximise its value for your research. What is social listening? Social listening […]
Why moderation matters
Moderation, the term used for directing a focus group session to ensure it achieves its objectives, plays a critical role in obtaining high-quality, relevant data for your research. And the person conducting the moderation needs specific skills. In this blog, we look more closely at what moderation is, why its role is so important in research studies and how to ensure it supports successful data collection. What exactly is moderation? For those working in market research, the term moderation will likely be pretty familiar to you. However, outside of these circles, its definition may be less clear. Moderation is generally used during focus group sessions, where data […]
4 Top Market Research Myths Dispelled
In today’s digital world, you can collect data on almost anything. When market research is employed to gather and analyse it correctly, it’s invaluable in guiding businesses in their strategies, whether that’s developing a new product or creating a marketing campaign. However, various commonly held myths mean that some people remain hesitant to include market research in their business processes. Today, we’re dispelling four of these top myths to highlight how market research is a worthwhile and valuable investment for your business. 1) Market research can’t tell us anything we don’t already know about our customers “We know our customers. We communicate with them every day. Market research can’t tell […]
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