Kategorie: Marketing

Cultural Sensitivity in Advertising: How Translation Services Can Help

Cultural Sensitivity in Advertising: How Translation Services Can Help advertising translation services

If you want to expand your brand’s reach into new international markets, partnering with established advertising translation services will be critical in making this a success. Cultural sensitivity is a vital aspect that you need to get right to engage your global audiences and build your brand reputation effectively, and having the expertise to guide […]

A Step-by-Step Guide to Choosing the Right Marketing Translation Services in the UK

A Step-by-Step Guide to Choosing the Right Marketing Translation Services in the UK global advertising

When it comes to expanding your business globally, your communication strategy can make or break your success in new markets. Marketing translation services will play a vital role in engaging these global audiences, where the language and culture may differ significantly from your native clientele. With the UK being a longstanding hub of international business, […]

Beyond Words: Navigating the Challenges of Marketing Translation

Beyond Words: Navigating the Challenges of Marketing Translation marketing translation, global marketing

Marketing is essential to almost every business, enabling companies to reach new audiences and effectively promote their products and services. In a world that is becoming increasingly global, these audiences extend across borders and language barriers, so engaging them requires marketing translation (also known as transcreation). However, translating marketing messages across cultures can be a […]

How survey translation services in the UK can support your market research

How survey translation services in the UK can support your market research survey, market research

Survey translation services in the UK can help you get a complete and accurate understanding of your target market’s response to your products and services, wherever in the world they are based. In this blog, we take a closer look at what survey translation is, how it can help you grow your business and why […]

Why marketing specialist translators can help boost your global engagement

Why marketing specialist translators can help boost your global engagement global flags

When creating a marketing campaign, teams can often spend hours perfecting the copy so that it resonates effectively with their target audience and drives the required action. When translating a marketing campaign into other markets, many fail to realise that the same care and attention need to go into the translated copy and overlook the […]

Why desktop publishing has an important role in translation services

Why desktop publishing has an important role in translation services design

Translation services are all about text, right? Clients provide the written information, and partners, like Mission Translate, simply translate it into the target language?   That is true to a certain extent, but much more is involved when translating files for a new market. And one consideration is desktop publishing or DTP.   In this […]

How Transcreation Can Help Your Growth in Global Markets

How Transcreation Can Help Your Growth in Global Markets global marketing, social media

If you are looking to engage global audiences, then providing content in the native language of your target market is crucial. In the research series ‘Can’t Read, Won’t Buy’, 65% of global consumers preferred content in their own language, and 40% would not buy in other languages.   However, word-for-word translation is not enough.   […]

How localisation can improve sales in e-commerce

How localisation can improve sales in e-commerce e-commerce, retail

With the acceleration of digitalisation, in part due to the pandemic, e-commerce sales have hit an all-time high and have become an indispensable part of the global retail industry. In 2021, retail e-commerce sales reached approximately 4.9 trillion USD worldwide, forecast to grow by an incredible 50% to 7.4 trillion USD by 2025, making up […]

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