Kategorie: Marketing

Why marketing specialist translators can help boost your global engagement

Why marketing specialist translators can help boost your global engagement global flags

When creating a marketing campaign, teams can often spend hours perfecting the copy so that it resonates effectively with their target audience and drives the required action. When translating a marketing campaign into other markets, many fail to realise that the same care and attention need to go into the translated copy and overlook the […]

Why desktop publishing has an important role in translation services

Why desktop publishing has an important role in translation services design

Translation services are all about text, right? Clients provide the written information, and partners, like Mission Translate, simply translate it into the target language?   That is true to a certain extent, but much more is involved when translating files for a new market. And one consideration is desktop publishing or DTP.   In this […]

How Transcreation Can Help Your Growth in Global Markets

How Transcreation Can Help Your Growth in Global Markets global marketing, social media

If you are looking to engage global audiences, then providing content in the native language of your target market is crucial. In the research series ‘Can’t Read, Won’t Buy’, 65% of global consumers preferred content in their own language, and 40% would not buy in other languages.   However, word-for-word translation is not enough.   […]

How localisation can improve sales in e-commerce

How localisation can improve sales in e-commerce e-commerce, retail

With the acceleration of digitalisation, in part due to the pandemic, e-commerce sales have hit an all-time high and have become an indispensable part of the global retail industry. In 2021, retail e-commerce sales reached approximately 4.9 trillion USD worldwide, forecast to grow by an incredible 50% to 7.4 trillion USD by 2025, making up […]

Download our jargon-busting glossary to get more from your translation services.

In this free e-book, we break down some of the most queried terms from the translation industry, giving you crystal clear clarity on how to get the best from our service provision.

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