Kategorie: Marktforschung

Why high-quality language services for qualitative market research are critical for valid results

Why high-quality language services for qualitative market research are critical for valid results feedback

Qualitative market research digs deeper into the why and how behind consumers’ responses. By collecting and analysing open-ended responses and conversations, researchers can understand respondents’ motivations and feelings on their product, service or strategy, which helps to draw conclusions and inform business strategies. But what is the role of language services for qualitative market research? […]

Let’s talk about coding for market research open-ends

Let’s talk about coding for market research open-ends coding, code

When most people think about coding, building websites or apps often springs to mind, where the language used to ‘talk’ to computers is mind-boggling to most of us not directly involved in IT. But coding can also be used for processing data, known as survey coding. It doesn’t always have to be highly technical and […]

Content analysis: Exploring the different analysis stages and reporting options

Content analysis: Exploring the different analysis stages and reporting options research

When brands or organisations wish to uncover perceptions, themes or patterns in the market, they often employ content analysis. This popular market research method can be qualitative or quantitative, collecting data from written, visual or verbal sources. In our previous blog, you can learn more about the various benefits these types of content analysis provide. […]

Discover the Incredible Potential of Social Listening

Discover the Incredible Potential of Social Listening social media, AI

Traditional data collection methods for a research project include focus groups, in-depth interviews and surveys. But in today’s digital world, dominated by social media, there’s a new way to explore what your audience thinks – social listening.   With over 3.6 billion users worldwide, social media provides an excellent tool for brands to engage with […]

Why moderation matters

Why moderation matters feedback, group

Moderation, the term used for directing a focus group session to ensure it achieves its objectives, plays a critical role in obtaining high-quality, relevant data for your research. And the person conducting the moderation needs specific skills.   In this blog, we look more closely at what moderation is, why its role is so important […]

4 Top Market Research Myths Dispelled

4 Top Market Research Myths Dispelled market research, insights

In today’s digital world, you can collect data on almost anything. When market research is employed to gather and analyse it correctly, it’s invaluable in guiding businesses in their strategies, whether that’s developing a new product or creating a marketing campaign. However, various commonly held myths mean that some people remain hesitant to include market […]

Discover the Benefits of In-Language Content Analysis

Discover the Benefits of In-Language Content Analysis

Content analysis forms a core part of the market research process for many projects, but what exactly does it involve, what benefits does it offer, and what value can a company, like Mission Translate, add? We answer all these questions and more as we give our lowdown on content analysis. What exactly is content analysis? […]

How to Elevate Your Supplier Relationships to Genuine, Trusted Partnerships

How to Elevate Your Supplier Relationships to Genuine, Trusted Partnerships

Can a client-supplier relationship go much further than a standard, transactional experience? Is it possible to elevate these relationships to genuine, trusted partnerships, where the two parties collaborate with shared enthusiasm and commitment to achieving mutual goals?   At Mission Translate, we know it’s possible because we’ve experienced it. And we’ve also seen the substantial […]

How to Get High-Quality Transcription for Your Research Projects

How to Get High-Quality Transcription for Your Research Projects

Transcription is the process of turning spoken words into written text. At first glance, it may seem straightforward. However, high-quality transcription is quite a skill to master, one which can sometimes take years to perfect. Furthermore, it is not just the skills of the transcribers that affect how the written data is produced. Other variables […]

The Specialist Skills of Market Research Translation

The Specialist Skills of Market Research Translation

Translation work requires much more than simply an ability to write and understand two different languages and is a skill that can take years to master. In fact, most translators will choose to specialise in one particular field to hone their skills. When working on market research translation, the skills and qualities required are much […]

Download our jargon-busting glossary to get more from your translation services.

In this free e-book, we break down some of the most queried terms from the translation industry, giving you crystal clear clarity on how to get the best from our service provision.

Popup Form

Dieses Feld dient zur Validierung und sollte nicht verändert werden.

de_DEGerman