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If you want to expand your brand’s reach into new international markets, partnering with established advertising translation services will be critical in making this a success. Cultural sensitivity is a vital aspect that you need to get right to engage your global audiences and build your brand reputation effectively, and having the expertise to guide […]
Category: Media
What to Consider When Selecting E-learning Translation Services in the UK
Expanding your e-learning courses to a global audience requires effective localisation. This process often includes several aspects, including translation, subtitling, voice-overs, and digital editing. Finding a partner that offers comprehensive e-learning translation services in the UK with all these aspects included will make the process much more efficient, but what should you look for to […]
Choosing the Right Subtitling Agency: What Factors Should You Consider?
Effective communication is vital to reaching a global audience in today’s interconnected world. With the rise of video content across various platforms, subtitling has become an essential component for enhancing accessibility and understanding. When it comes to choosing the right subtitling agency for your projects, there are several factors which you should consider. In this […]
Website translation: 7 steps to choosing the best languages for your business
In 2022, around 1.5 billion people worldwide currently speak English, just a bit more than the number of Mandarin Chinese speakers (at 1.1 billion). However, unlike many other languages, the percentage of native speakers is surprisingly low – at around 400 million. It can be easy to fall into the trap of thinking it’s […]
Discover the Incredible Potential of Social Listening
Traditional data collection methods for a research project include focus groups, in-depth interviews and surveys. But in today’s digital world, dominated by social media, there’s a new way to explore what your audience thinks – social listening. With over 3.6 billion users worldwide, social media provides an excellent tool for brands to engage with […]
Dubbing or Voice-Overs: What’s the Difference?
Video content has never been more popular or more widely consumed. According to HubSpot, 86% of businesses used video as a marketing tool in 2021, increasing slightly from 85% in 2020. However, this makes standing out even more challenging. It’s commonly recognised that personalised content gains better engagement, and localising your videos for the […]
5 Top Movie Localisation Fails
Foreign films and series have become increasingly popular over the last few years, from the Korean movie ‘Parasite’ being the first non-English film to win the Oscar for Best Picture in 2020, to the multi-award-winning and highly acclaimed series ‘Squid Game’. Maybe it was the lockdowns that created a need to seek escape to another […]
How transcribing podcasts improves their inclusivity
The growth of podcasts has been astounding over the last few years, going from 274.8 million users in 2019 to a predicted 424.2 million users in 2022. Furthermore, podcasting is projected to become a $94.88 billion industry by 2028. You can pretty much find a podcast on anything these days; news, sports, health and […]
How Subtitles Offer Many Benefits to Your e-Learning Videos
The use of e-learning has accelerated massively over the last few years. Forbes reports that in 2025, the worldwide e-learning market is projected to be worth $325 billion, more than doubling from $165 billion just a decade ago in 2015. Covid aided this growth, with restrictions meaning many courses needed to be delivered online. But […]
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