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In the world of market research, obtaining accurate and insightful data is essential for making informed business decisions. A sometimes overlooked but highly valuable tool in this process is transcription services. Transcription services transform audio recordings into written text, enabling researchers to analyse and extract meaningful insights more efficiently. In this blog post, we will […]
Category: Market Research
Why localisation is vital when conducting multi-market qualitative research
When carrying out multi-market qualitative research, localisation is a critical component that cannot be ignored. This process involves adapting research materials, methods, and approaches to the cultural and linguistic context of each market under study. Failure to localise research can lead to inaccurate data, missed opportunities, and a lack of cultural understanding that can hinder […]
6 Reasons to Use Qualitative Research Transcription Services
When conducting qualitative research, a market research transcription company can help you record, review and analyse your data. Whether you are conducting in-depth interviews, focus group sessions or using one of the other many qualitative research methods, having a written record of what has been said is very valuable. Below, we share six reasons why […]
How survey translation services in the UK can support your market research
Survey translation services in the UK can help you get a complete and accurate understanding of your target market’s response to your products and services, wherever in the world they are based. In this blog, we take a closer look at what survey translation is, how it can help you grow your business and why […]
Why high-quality language services for qualitative market research are critical for valid results
Qualitative market research digs deeper into the why and how behind consumers’ responses. By collecting and analysing open-ended responses and conversations, researchers can understand respondents’ motivations and feelings on their product, service or strategy, which helps to draw conclusions and inform business strategies. But what is the role of language services for qualitative market research? […]
Let’s talk about coding for market research open-ends
When most people think about coding, building websites or apps often springs to mind, where the language used to ‘talk’ to computers is mind-boggling to most of us not directly involved in IT. But coding can also be used for processing data, known as survey coding. It doesn’t always have to be highly technical and […]
Content analysis: Exploring the different analysis stages and reporting options
When brands or organisations wish to uncover perceptions, themes or patterns in the market, they often employ content analysis. This popular market research method can be qualitative or quantitative, collecting data from written, visual or verbal sources. In our previous blog, you can learn more about the various benefits these types of content analysis provide. […]
Discover the Incredible Potential of Social Listening
Traditional data collection methods for a research project include focus groups, in-depth interviews and surveys. But in today’s digital world, dominated by social media, there’s a new way to explore what your audience thinks – social listening. With over 3.6 billion users worldwide, social media provides an excellent tool for brands to engage with […]
Why moderation matters
Moderation, the term used for directing a focus group session to ensure it achieves its objectives, plays a critical role in obtaining high-quality, relevant data for your research. And the person conducting the moderation needs specific skills. In this blog, we look more closely at what moderation is, why its role is so important […]
4 Top Market Research Myths Dispelled
In today’s digital world, you can collect data on almost anything. When market research is employed to gather and analyse it correctly, it’s invaluable in guiding businesses in their strategies, whether that’s developing a new product or creating a marketing campaign. However, various commonly held myths mean that some people remain hesitant to include market […]
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