Category: Market Research

Content Analysis: The Key to Understanding Customer Needs

Content Analysis: The Key to Understanding Customer Needs market research

In the ever-evolving landscape of business, understanding your customers is paramount. Brands are constantly seeking ways to gain deeper insights into their customers’ needs, preferences, and behaviours. One powerful tool in this quest is content analysis. At Mission Translate, multilingual content analysis is one of our core services. In this blog, we’ll shine a light […]

Understanding SimTrans (Simultaneous Translation): A Comprehensive Guide

Understanding SimTrans (Simultaneous Translation): A Comprehensive Guide Simultaneous Interpreting

There are many scenarios where people from all corners of the globe come together to share knowledge, ideas and opinions. It could be when collaborating with international partners, stakeholders or customers or engaging in global market research. However, to effectively convey this information, we need to break down the existing language barriers. This is where […]

Cracking the Code: How Language Services Elevate Content Analysis for Market Research

Cracking the Code: How Language Services Elevate Content Analysis for Market Research Content analysis

In our data-driven era, the power of content analysis services has taken centre stage for obtaining actionable insights. However, when language poses a barrier, these insights can be more challenging to access. In our blog this week, we delve into how language services and content analysis interweave to overcome these challenges, exploring how these combined […]

Unlock Better Insights: How to Use Transcription Services to Improve Market Research Analysis

Unlock Better Insights: How to Use Transcription Services to Improve Market Research Analysis recording equipment

In the fast-paced world of market research, gaining valuable insights quickly and efficiently is paramount. However, when conducting qualitative research, capturing and analysing the nuances of spoken content can be a challenge. That’s where transcription services come in. By converting audio and video recordings into written text, they can provide you with a powerful tool […]

From Audio to Actionable Insights: The Value of Transcription Services for Market Research

From Audio to Actionable Insights: The Value of Transcription Services for Market Research camera, interview

In the world of market research, obtaining accurate and insightful data is essential for making informed business decisions. A sometimes overlooked but highly valuable tool in this process is transcription services. Transcription services transform audio recordings into written text, enabling researchers to analyse and extract meaningful insights more efficiently. In this blog post, we will […]

Why localisation is vital when conducting multi-market qualitative research

Why localisation is vital when conducting multi-market qualitative research communication, interview, research

When carrying out multi-market qualitative research, localisation is a critical component that cannot be ignored. This process involves adapting research materials, methods, and approaches to the cultural and linguistic context of each market under study. Failure to localise research can lead to inaccurate data, missed opportunities, and a lack of cultural understanding that can hinder […]

6 Reasons to Use Qualitative Research Transcription Services

6 Reasons to Use Qualitative Research Transcription Services headphones, audio

When conducting qualitative research, a market research transcription company can help you record, review and analyse your data. Whether you are conducting in-depth interviews, focus group sessions or using one of the other many qualitative research methods, having a written record of what has been said is very valuable. Below, we share six reasons why […]

How survey translation services in the UK can support your market research

How survey translation services in the UK can support your market research survey, market research

Survey translation services in the UK can help you get a complete and accurate understanding of your target market’s response to your products and services, wherever in the world they are based. In this blog, we take a closer look at what survey translation is, how it can help you grow your business and why […]

Why high-quality language services for qualitative market research are critical for valid results

Why high-quality language services for qualitative market research are critical for valid results feedback

Qualitative market research digs deeper into the why and how behind consumers’ responses. By collecting and analysing open-ended responses and conversations, researchers can understand respondents’ motivations and feelings on their product, service or strategy, which helps to draw conclusions and inform business strategies. But what is the role of language services for qualitative market research? […]

Let’s talk about coding for market research open-ends

Let’s talk about coding for market research open-ends coding, code

When most people think about coding, building websites or apps often springs to mind, where the language used to ‘talk’ to computers is mind-boggling to most of us not directly involved in IT. But coding can also be used for processing data, known as survey coding. It doesn’t always have to be highly technical and […]

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