Skip to content 
In our data-driven era, the power of content analysis services has taken centre stage for obtaining actionable insights. However, when language poses a barrier, these insights can be more challenging to access. In our blog this week, we delve into how language services and content analysis interweave to overcome these challenges, exploring how these combined […]
Category: Market Research
Unlock Better Insights: How to Use Transcription Services to Improve Market Research Analysis
In the fast-paced world of market research, gaining valuable insights quickly and efficiently is paramount. However, when conducting qualitative research, capturing and analysing the nuances of spoken content can be a challenge. That’s where transcription services come in. By converting audio and video recordings into written text, they can provide you with a powerful tool […]
From Audio to Actionable Insights: The Value of Transcription Services for Market Research
In the world of market research, obtaining accurate and insightful data is essential for making informed business decisions. A sometimes overlooked but highly valuable tool in this process is transcription services. Transcription services transform audio recordings into written text, enabling researchers to analyse and extract meaningful insights more efficiently. In this blog post, we will […]
Why localisation is vital when conducting multi-market qualitative research
When carrying out multi-market qualitative research, localisation is a critical component that cannot be ignored. This process involves adapting research materials, methods, and approaches to the cultural and linguistic context of each market under study. Failure to localise research can lead to inaccurate data, missed opportunities, and a lack of cultural understanding that can hinder […]
6 Reasons to Use Qualitative Research Transcription Services
When conducting qualitative research, a market research transcription company can help you record, review and analyse your data. Whether you are conducting in-depth interviews, focus group sessions or using one of the other many qualitative research methods, having a written record of what has been said is very valuable. Below, we share six reasons why […]
How survey translation services in the UK can support your market research
Survey translation services in the UK can help you get a complete and accurate understanding of your target market’s response to your products and services, wherever in the world they are based. In this blog, we take a closer look at what survey translation is, how it can help you grow your business and why […]
Why high-quality language services for qualitative market research are critical for valid results
Qualitative market research digs deeper into the why and how behind consumers’ responses. By collecting and analysing open-ended responses and conversations, researchers can understand respondents’ motivations and feelings on their product, service or strategy, which helps to draw conclusions and inform business strategies. But what is the role of language services for qualitative market research? […]
Let’s talk about coding for market research open-ends
When most people think about coding, building websites or apps often springs to mind, where the language used to ‘talk’ to computers is mind-boggling to most of us not directly involved in IT. But coding can also be used for processing data, known as survey coding. It doesn’t always have to be highly technical and […]
Content analysis: Exploring the different analysis stages and reporting options
When brands or organisations wish to uncover perceptions, themes or patterns in the market, they often employ content analysis. This popular market research method can be qualitative or quantitative, collecting data from written, visual or verbal sources. In our previous blog, you can learn more about the various benefits these types of content analysis provide. […]
Discover the Incredible Potential of Social Listening
Traditional data collection methods for a research project include focus groups, in-depth interviews and surveys. But in today’s digital world, dominated by social media, there’s a new way to explore what your audience thinks – social listening. With over 3.6 billion users worldwide, social media provides an excellent tool for brands to engage with […]
English 
French 
German 
Japanese 